🔹 1. Digital (Online) Marketing Channels
a. Website
- Your brand’s primary online headquarters.
- Optimized for SEO to appear on Google.
- Provides product/service info, blogs, landing pages.
b. SEO (Search Engine Optimization)
- Boosts organic visibility on Google.
- Involves strategic keywords, content, and backlinks.
c. Social Media
- Platforms: Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube…
- Builds brand awareness, community, and engagement.
- Content includes posts, videos, livestreams, stories…
d. Email Marketing
- Send newsletters, promotions, product updates.
- Increases loyalty and nurtures leads.
e. Online Advertising
- Google Ads (Search, Display, Shopping, YouTube).
- Facebook Ads, TikTok Ads, Zalo Ads, LinkedIn Ads.
- Remarketing and behavior/demographic targeting.
f. Content Marketing
- Includes blog posts, videos, infographics, ebooks, podcasts.
- Establishes brand authority and provides value.
g. Influencer/KOL Marketing
- Collaborate with influencers to promote your brand.
- Choose from nano, micro, or macro influencers depending on goals and budget.
h. Affiliate Marketing
- Partners or collaborators promote your product for commission.
🔹 2. Offline Marketing Channels
a. Events/Workshops/Seminars
- Engage audiences and build real-life connections.
- Can be combined with livestreams for wider reach.
b. TVC – Television Commercials
- Suitable for large-scale branding and mass awareness.
c. Out-of-Home Advertising (OOH)
- Billboards, buses, building screens, mall displays.
d. Print – POSM (Point of Sales Materials)
- Posters, standees, catalogs, brochures at point of sale.
e. PR – Public Relations
- Articles on news sites, TV appearances, online mentions.
- Builds professional and trustworthy brand image.
🔹 3. Customer Experience (CX) Channels
a. Customer Service
- Across platforms: live chat, hotline, email, social media.
- Key for loyalty and word-of-mouth marketing.
b. In-store Experience (if applicable)
- Ambience, music, scent, service attitude…
c. After-sales & Loyalty Programs
- Points system, VIP perks, birthday gifts, etc.
🔹 4. E-commerce Channels
- Platforms: Shopee, Lazada, Tiki, TikTok Shop (or equivalents).
- Leverage existing traffic to grow brand visibility.
- Optimize product visuals, descriptions, reviews, live sales.
🔹 5. Partnership & Co-Branding Channels
- Collaborate with brands that share a similar target audience.
- Run joint campaigns to split costs and double exposure.
✅ Suggested Strategy by Stage:
- Startup phase: Focus on website, social media, micro-influencers, and basic content.
- Growth phase: Expand into paid ads, PR, e-commerce, and email marketing.
- Market expansion: Adopt omnichannel strategy, invest in branding through OOH, TVCs, and events.

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Admin IdoTsc of the website of IDO Technology Solutions Co., Ltd. Research on website design, online marketing. Always listening, thinking to understanding.
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