Marketing plans should focus on the product being marketed.

🎯 1. Benefits over Features

Instead of just talking about what the product has, focus on what the customer gets:

• Not just “50MP camera,” but “capture every moment in stunning detail.”
• Not just “SPF 50 sunscreen,” but “protect your skin all day under the sun while keeping it smooth and radiant.”

🧠 2. Deep Understanding of the Target Customer

You need to answer:

• Who is your customer?
• What is their biggest pain point or desire?
• What are they really looking for in this product?

➡️ The marketing focus should aim at solving a specific problem for your target audience.

💖 3. Emotion > Logic

People often buy based on emotion, then justify it with logic. Appeal to:

• Trust
• Desire
• Safety
• Belonging

🧩 4. Unique Selling Proposition (USP)

What makes your product different from the rest? Turn that uniqueness into the core of your messaging.

For example:

• “Only we offer…”
• “The first solution in the market to do this…”

📱 5. Focus on the Right Channels

Marketing is not just what you say, but where you say it.

• Targeting Gen Z? → TikTok, Instagram.
• B2B products? → LinkedIn, industry conferences.
• Handmade or creative items? → Facebook, Pinterest, Shopee.