Instructions for running Google ads for the aluminum and glass industry

🧱 1. Preparation Before Running Ads

✅ Website or Landing Page:

• Must include real photos of products or completed projects.
• Clear content: price quotes, advantages, material quality, and working process.
• Include Call Now, Zalo Chat, or Consultation Form buttons.
• Optimized for mobile devices.

✅ Define Your Target Audience:

• Homeowners building or renovating houses.
• Contractors, architects.
• Areas where you can offer installation (e.g., Ho Chi Minh City, Hanoi, Binh Duong, etc.).

🔍 2. What Type of Google Ads to Run for the Aluminum & Glass Industry?

1. Search Ads – Most Effective!

These appear when users search for keywords like “cheap aluminum glass doors.”

• Suggested keywords:
  • cheap aluminum glass doors
  • aluminum glass door installation [your city]
  • tempered glass doors
  • office glass partitions
  • Xingfa aluminum doors
  • glass balcony railing
• Focus on high-intent keywords. Avoid vague keywords (e.g., “what is an aluminum door”).

2. Display Ads (GDN) – For remarketing or brand awareness

• Show banner ads on construction or interior design blogs/websites.
• Use remarketing to follow up with users who visited your site but didn’t convert.

3. Google Maps (Local Ads) – Crucial if you have a showroom or store.

• Helps your business appear at the top when people search for “aluminum glass near me.”

🛠️ 3. Setting Up Google Search Campaigns

Step 1: Create a Google Ads Account

• Visit: https://ads.google.com
• Choose “Switch to Expert Mode” to get full control of your campaign setup.

Step 2: Create a New Search Campaign

• Goal: Leads or Website traffic
• Campaign Type: Search

Step 3: Campaign Settings

• Budget: Example: 200,000 – 500,000 VND/day (adjust to your capacity)
• Ad Schedule: Business hours (8AM – 6PM)
• Location: Only target cities/provinces where you provide services
• Language: Vietnamese

Step 4: Create Ad Groups and Keywords

• Each ad group should focus on one product/service. For example:
  • Group 1: “Aluminum Glass Doors” (keywords: cheap aluminum glass doors, beautiful aluminum doors…)
  • Group 2: “Glass Railings” (keywords: tempered glass railings…)

Tip: Use keyword match types for better control:

• [aluminum glass door] → exact match
• “aluminum glass door” → phrase match

Step 5: Write Compelling Ads

• Headlines could include:
  • “Cheap Aluminum Glass Doors – Fast Installation”
  • “Glass Door Pricing – Free Consultation”
  • “Installation in 24H – Call Now”
• Description: Highlight strengths, commitments, warranties, special offers.

Tip: Add phone number, location, and deep links to specific service pages to improve CTR.

📊 4. Tracking – Optimizing – Converting

• Set up Google Analytics + Google Tag Manager to track phone calls, form submissions.
• Use conversion goals like call tracking, Zalo click, or form submission as performance metrics.
• Monitor which keywords bring real leads and pause those that cost money but don’t convert.

💡 Cost-Saving Tips:

• Use ad extensions (sitelinks, location, call extensions).
• Add negative keywords like: “DIY,” “tutorial,” “sample,” “CAD files”… to avoid irrelevant traffic.
• Focus on nearby areas where delivery and installation are faster and cheaper → higher conversion rates.