Some great features on Google Ads 2025 in Vietnam

Here is the full English translation of the previous article about useful features on Google Ads in 2025 for the Vietnamese market:

Top Useful Google Ads Features in 2025 (Vietnam)

Here are some new and prominent features of Google Ads in Vietnam in 2025 that you should know to optimize your advertising campaigns:

1. Comprehensive AI Integration for Creative and Optimization

• Auto-generated content: AI assists in generating ad headlines, descriptions, images, and videos that match your brand and target audience.
• Predictive analytics: AI forecasts campaign performance based on historical data and market trends, helping you adjust strategies in time.
• Targeting optimization: AI analyzes user behavior to deliver ads to audiences with a higher likelihood of conversion.

2. Upgraded Demand Gen and Video Action Campaigns

• Demand Gen: Combines images and videos to create compelling ads across YouTube, Discovery, and Gmail, increasing conversion rates by up to 20%.
• Video Action: Allows up to 5 videos, 5 CTAs, 5 short headlines, 5 long headlines, and 5 descriptions, appearing across placements like Shorts, in-feed, and in-stream.

3. New Management Interface & Account Verification

• User-friendly dashboard: Google Ads has updated its interface for easier navigation and a more intuitive experience.
• Account verification: All ad accounts must go through a verification process to ensure transparency and safety.

4. Advanced Account Management Tools

• Account type switching: You can now switch between personal and business accounts directly in the account manager.
• Account-level IP exclusion: Enables better control over ad visibility and fraud prevention.

5. 360° Video and AR/VR Ad Support

• 360° videos: Allows users to interact with video content by rotating and changing perspectives.
• AR/VR ads: Utilizes augmented reality and virtual reality technologies to create immersive experiences and increase product engagement.

6. Enhanced Keyword and Search Theme Features

• Broad match keywords: Google recommends using broad match keywords combined with smart bidding strategies to expand reach.
• Search themes: Lets advertisers input up to 25 keywords or phrases customers use to find products/services—helping Performance Max campaigns target better.

7. GA4 Integration and Smart Audience Segmentation

• GA4 integration: Google Ads integrates seamlessly with Google Analytics 4 to provide complete insights across the entire customer journey.
• Smart audience segmentation: Allows for better ad personalization and targeting based on user behavior and preferences.

Mastering and applying these new features will help you optimize your Google Ads campaigns, reach the right audience, and improve your business performance.