🐜 How to Run Effective Google Ads for Termite and Pest Control Services

Running Google Ads for termite and pest control services requires a strategic approach, as this is a specialized industry where customer needs often arise urgently. Below is a detailed, practical guide to help you run campaigns effectively:

🧠 1. Understand Your Target Customers

• Who are they?: Homeowners, companies, factories, warehouses, restaurants, hotels…
• Main needs: Fast service, effective results, trustworthy company, reasonable pricing.
• Search behavior: Usually urgent (e.g., termites damaging furniture, rats, mosquitoes, or cockroaches becoming a nuisance).

🔍 2. Keyword Research

Use Google Keyword Planner, Ubersuggest, or Ahrefs to identify high-volume keywords.

⚙️ Suggested Keyword Groups:

A. Core keywords:

• Termite extermination
• Pest control services
• Cockroach/mouse/ant extermination
• Termite control company in HCMC / Hanoi / Da Nang…

B. Long-tail keywords:

• Termite control for homes
• Office termite removal
• Safe mosquito spraying
• Pest control service pricing

C. Negative keywords (to avoid irrelevant traffic):

• DIY, homemade, free, students, harmful chemicals, home recipe…

🎯 3. Google Ads Campaign Structure

➤ Recommended campaign types:

• Search Ads → most effective for users with clear intent.
• Local Services Ads (if available) → great for location-based services.
• Display Remarketing Ads → retarget users who visited your website but didn’t convert.

➤ Example structure:

• Campaign 1: Termite Control
  • Ad Group 1: Home termite treatment
  • Ad Group 2: Office termite control
  • Ad Group 3: Termite extermination with warranty
• Campaign 2: Other Pest Control Services
  • Ad Group 1: Rat extermination
  • Ad Group 2: Mosquito control
  • Ad Group 3: Ant removal

📝 4. Writing Compelling Ad Copy

Your ad copy should be clear and highlight key benefits.

Headline ideas:

• Termite Removal With Warranty | On-site in 30 Mins
• Pest Control Services | Safe, Affordable, Effective

Description lines:

• 95%+ effectiveness after one treatment
• Transparent pricing, trained technicians
• Free consultation, 24/7 support

Ad Extensions:

• Call extension
• Location/address
• Sitelinks to individual services
• Promotions (if any)

📞 5. Optimize Your Landing Page

Your landing page should:

• Load fast and be mobile-friendly
• Include a clear contact form and a floating call button
• Clearly list your service benefits: guaranteed results, pricing, safety
• Include video or process illustrations to build trust

📊 6. Track & Optimize

• Use Google Analytics + Google Ads Conversion Tracking to monitor calls and lead forms.
• Continuously optimize: boost high-performing keywords, pause poor-performing ones.
• A/B test multiple ad copies to find what works best.

💡 7. Extra Tips for Better Results

• Schedule ads during peak hours (7–10 AM, 2–8 PM)
• Use remarketing to re-engage past visitors
• Target key locations: new residential areas, office buildings, industrial parks…