Step-by-Step Guide to Planning a Google Ads Campaign for a Flower Shop
1. Define Your Advertising Goals
Be clear about your goals to guide your campaign strategy:
- Sell flowers online (home delivery)
- Increase orders via website/Facebook/Zalo
- Boost brand awareness in your local area
- Increase direct phone inquiries
2. Keyword Research
Use tools like Google Keyword Planner to identify keywords that potential customers search for.
Recommended keyword groups:
- Main keywords: “buy fresh flowers”, “flower shop near me”, “flowers delivered to home”
- Occasion-based keywords: “Women’s Day flowers”, “birthday flowers”, “grand opening flowers”, “Valentine’s Day flowers”
- Location-based keywords: “flower shop in Hanoi”, “fresh flowers in Tan Binh”
✅ Tip: Use negative keywords like “flower pictures”, “homegrown flowers” to avoid irrelevant clicks.
3. Choose the Right Campaign Type
Select campaign types based on your goals:
| Goal | Recommended Campaign Type |
|---|---|
| Online sales | Search Ads, Shopping Ads |
| Website traffic | Search + Display Ads |
| Brand awareness | Display or YouTube Ads |
| Phone calls | Call Ads |
4. Write Compelling Ad Copy
Keep it short, clear, and highlight your strengths:
- Headline: “60-Minute Flower Delivery | Free Inner-City Shipping”
- Description: “Birthday, Grand Opening, Affordable Flowers – Delivered to Your Door. Freshness Guaranteed!”
- CTA (Call-to-action): “Order Now”, “Contact for Advice”
5. Optimize the Landing Page
Your landing page must:
- Load quickly on mobile
- Clearly show flower options with quality images
- Have visible order/contact buttons
6. Set Up Conversion Tracking
Use Google Tag Manager or install tracking code directly to monitor:
- Click-to-call actions
- Completed orders
- Form submissions
7. Set Budget and Bidding Strategy
- Suggested daily budget: 100,000 – 300,000 VND/day when starting out
- Bidding strategy: Begin with manual CPC, then switch to Maximize Conversions once you gather enough data
8. Monitor and Optimize Regularly
- Pause underperforming keywords
- Increase budget for high-performing ad groups
- A/B test ad copy
- Check device performance (many flower orders come via mobile)
9. Recommended Tools
- Google Keyword Planner – keyword research
- Google Analytics & Ads – data tracking & analysis
