The popularity of search engines worldwide

Currently, Google dominates the global search engine market with approximately 90.48% market share (as of August 2024). It is the leading choice across all devices, including desktops, mobile phones, and tablets. This level of dominance has not fallen below 90% since 2014, highlighting the comprehensive reach and technological superiority of Google’s ecosystem.

Competitors hold significantly smaller shares. Bing ranks second with 3.93%, followed by Yandex (1.95%), Yahoo! (1.32%), Baidu (0.79%), and DuckDuckGo (0.64%). However, these search engines have regional strengths:

• Yandex leads in Russia, capturing over 63% of local users, surpassing Google.
• Baidu is the top search engine in China, despite a recent decline in market share.
• Yahoo! remains popular in specific markets like Japan and Mexico, where it holds a notable user base【7】【8】【9】.

This trend underscores Google’s technological and advertising dominance, making it a key player in global and regional markets.