Comprehensive marketing plan for web design company, including short-term and long-term strategies, focusing on customer growth, brand building, and conversion optimization:
Include case studies, customer testimonials, and demo templates
SEO content: Blog with tips on website building, online marketing
b. SEO – Search Engine Optimization
Target keywords: “affordable web design”, “professional website design”, “SEO-friendly web development”
Strategy: Content pillar based on industry-specific website needs
High-quality backlinks from tech blogs and forums
c. Google Ads
Target high-intent keywords: “web design company + city name”, “SEO-friendly website design + price”
A/B testing for landing pages
d. Facebook Ads & TikTok Ads
Video showcasing website demos → targeting business owners
Retarget users who visited the site
e. Zalo OA & Zalo Ads (for Vietnam market)
Ideal for domestic clients, especially in real estate and retail sectors
3.2. Offline & Word-of-Mouth Marketing
Participate in tech expos and startup events
Print professional brochures, catalogs, business cards
Offer referral rewards for client recommendations
📱 4. Content Strategy
Platform
Main Content
Frequency
Facebook Fanpage
Case studies, customer feedback, mini games
3 posts/week
YouTube
Tutorials, website demos
2 videos/month
SEO Blog
SEO tips, UX design insights, industry-specific web design
4 posts/month
Email Marketing
Promotions, checklists, blog updates
2 emails/month
🤝 5. Sales Strategy
Develop a professional consultation process (industry-based and budget-based)
Transparent pricing models with tiered service packages (Basic – Advanced – Premium)
Include free bonuses: 1-year hosting, domain name, admin training
Use CRM to manage and nurture clients → upsell maintenance, upgrades, and ad services
📊 6. Recommended Tools & Platforms
Purpose
Tools
Customer management
HubSpot / Zoho CRM
Email marketing
Mailchimp / Sendinblue
Ad tracking
Google Analytics, Meta Ads Manager
Content creation
Canva, CapCut, ChatGPT
📆 7. 6-Month Implementation Roadmap
Month
Key Activities
Month 1
Optimize company site, build SEO content, prepare ad plans
Month 2
Launch Google & Facebook Ads, write blogs
Month 3
Create website demo videos, run email marketing, remarketing
Month 4
Accelerate SEO, integrate Zalo OA, optimize CRM
Month 5
Host mini-games / livestream Q&A
Month 6
Review results, measure ROI, improve ad creatives
📈 8. Tracking & Optimization
Channel
Key Metrics
Website
Bounce rate, SEO traffic, average time on site
Ads
CTR, CPL (Cost per Lead), CR (Conversion Rate)
Fanpage
Reach, engagement, message volume
Email
Open rate, click rate, conversion rate
About Admin IdoTsc
Admin IdoTsc of the website of IDO Technology Solutions Co., Ltd. Research on website design, online marketing. Always listening, thinking to understanding.
