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Comparison between the number of users searching for information through AI and traditional search engines

Overview of AI and Traditional Search Engines

Traditional Search Engines (like Google, Bing)

Advantages

  • Simple and efficient for general information searches: Still the top choice when users want to quickly and easily find information about a specific topic.
  • High reliability: These tools have been proven over time and can provide accurate information from a variety of sources.
  • Widespread and easy to use: The interface is familiar and accessible to the majority of users.

Disadvantages

  • Sometimes difficult to find detailed, in-depth information: These tools may not meet the needs of users looking for complex information that requires detailed explanations or specific instructions.
  • Can be overwhelmed with information: Users may have to sift through many results to find relevant information.

AI Search Tools (like ChatGPT, Bard, Bing AI)

Advantages

  • Natural language processing capabilities: Allows users to ask complex questions and request detailed, highly personalized information.
  • Provides information in a conversational format: It’s easy to exchange information, interact, and receive answers in the form of explanations and step-by-step instructions.
  • Optimized for user experience: AI tools often provide focused information that directly solves the user’s problem.

Disadvantages

  • Reliability is not yet as high as traditional tools: AI tools can provide inaccurate or incomplete information, especially in specialized fields.
  • High costs and resources: Implementing and maintaining AI tools can be more expensive than traditional search engines.
  • Limited ability to self-learn and improve: AI needs time to learn, accumulate data, and enhance its information processing capabilities.

Comparison of User Numbers for AI (like ChatGPT, Gemini, Copilot…) and Traditional Search Engines (like Google, Bing, Yahoo…)

1. User Growth

FactorTraditional Search (Google, Bing…)AI (ChatGPT, Gemini…)
Current User BaseMore than 4 billion global usersEstimated ~200-300 million active users (2024)
Annual GrowthSlow growth (due to saturation)Very rapid growth (2–3 times annually)
TrendStable, focused on algorithm improvementsStrong growth, expanding integration into browsers, operating systems, and office applications

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2. Search Purpose

Search TypeTraditional SearchAI Search
Factual information (fact-checking)Accurate, based on web sourcesCan be right or wrong if the AI doesn’t cite new sources
Finding quick answersRequires Browse through many pagesDirect, summarized answers
In-depth explanationsDepends on a specific articleCan synthesize knowledge from multiple fields
Interactive – continuous questioningNot supportedYes – AI has the ability to converse and remember context
Finding local places, nearby servicesGood, thanks to integrated maps and business listingsLimited if it doesn’t have internet access

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3. Reliability & Updates

FactorTraditional SearchAI
Information sourceClear, citing specific sourcesMay not cite sources or provide incorrect information if not up-to-date
Update speedAlmost instantaneous (with Google)Depends on the AI model; may have a delay of several months
Verification levelBased on ranking, SEO citationsCan sometimes “hallucinate” (make things up) if the data is not good enough

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4. Common Use Cases

  • Users still use Google to:
    • Find websites, services, videos, maps
    • Shop, compare prices, read reviews
  • Users are switching to AI for:
    • Learning, explaining concepts
    • Writing content, drafting emails, coding
    • Conversational interaction, brainstorming

5. The Combination: Is “AI + Search” the Future?

  • Google is integrating AI (Search Generative Experience – SGE).
  • Microsoft is integrating Copilot into Bing.
  • ChatGPT has “Browse with Bing,” combining AI capabilities with real-time updates.

Conclusion

Strengths of AIStrengths of Traditional Search
– Contextual answers– Real-time updates
– Human-like conversation– Clear source citations
– Content summarization, content creation– Better for local information, images, videos

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=> In the future, the trend will be to combine both: AI will become the primary search interface, while the search engine will be the “data brain” behind it.

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