Marketing plan for a commercial space, office rental

Marketing plan for a commercial space, office rental unit to be implemented synchronously across all online channels. This plan aims to effectively reach target customers and optimize conversion rates:

1. Define Campaign Goals

Main Goal: Increase the occupancy rate of commercial spaces/offices. Secondary Goals: Enhance brand awareness, attract leads, and secure tour bookings.

Target Customers:

• Startups, SMEs (1–50 employees).
• Representative offices.
• Businesses in service industries (IT, marketing, finance, logistics, etc.).

2. Brand Positioning & Core Message

Positioning: Commercial spaces/offices that are reasonably priced, conveniently located, and offer diverse amenities.

Core Messages:

• “Rent an office – Boost your profits.”
• “A solid foundation for success.”
• “Beautiful office – Affordable price – Dedicated support.”

3. Google Channel: Target Demand Directly

Google Ads – Search Ads

• Keyword Suggestions: “office for rent District X”, “small cheap office”, “commercial space Y area”, “co-working space”.
• Strategy:
  • Run campaigns based on specific geographical areas (e.g., Thuận An, Binh Duong).
  • Prioritize high-intent keywords (those indicating a clear need to rent).
  • Write concise ad copy highlighting clear benefits, with strong Calls to Action (CTAs) (e.g., “Call Now,” “View Property”).

Google Ads – Display Network (GDN) + Remarketing

• Display banner ads on news, real estate, and business websites.
• Implement remarketing campaigns for visitors who previously accessed your website but didn’t register or make an inquiry.

4. Facebook & Instagram Ads: Emotional & Needs-Based Engagement

Ad Formats

• Lead Ads: Collect contact information directly from interested individuals.
• Video Ads / Image Ads: Showcase office spaces and amenities.
• Carousel Ads: Present various space sizes and locations for easy selection.

Target Audience

• Age: 25–45, including business owners and management-level personnel.
• Detailed Targeting: Based on industry, search behavior, and geographical location.

Content Ideas

• Video tours of the office space.
• High-quality photos and testimonials from current tenants.
• Monthly special offers (e.g., first month free, 30% off service fees).

5. YouTube Ads: Create a Professional Impression

Ad Types

• Skippable in-stream ads: Advertisements that play before a video and can be skipped.
• Bumper ads (6s): Convey messages quickly and effectively.

Suggested Video Content

• Overview video: “1 minute tour of ABC Office – where businesses thrive.”
• Addressing FAQs: “Why do hundreds of startups choose to rent space at XYZ Building?”
• Case studies: Success stories of clients who have rented and grown their businesses with you.

6. TikTok: Leverage Trends & Virality

Format

• Short videos (15–30s): Office tours, amenity introductions, sharing reasons to choose your space.
• Use trending hashtags like #beautifuloffice #commercialspace #vietnamstartup.

Content Ideas

• POV (Point of View): “You’re a CEO looking for the ideal office space – is this the one?”
• Comparison: Videos comparing two offices (e.g., expensive vs. affordable) to help viewers choose.
• Humorous snippets: “What do office workers love when choosing an office?” – creating relatable, entertaining content.

7. Website & Landing Page

• Professional, responsive interface.
• Comprehensive information provided:
  • Property details: Area, price, location.
  • Real photos + Video tours.
  • Registration form: For viewing appointments or consultation requests.
• SEO optimization for relevant keywords to improve organic search visibility.

8. Monitor – Measure – Optimize

• Utilize Google Analytics, Meta Pixel, TikTok Pixel to track conversions and user behavior.
• Optimize campaigns based on metrics:
  • CTR (Click-Through Rate), CPC (Cost Per Click).
  • Cost per lead.
  • Identify top-performing locations and channels to allocate resources effectively.

9. Offers & Strong Calls to Action (CTAs)

• “Book today – Get 1 month free!”
• “Enjoy 3 months free service fees for customers who register this week!”
• Complimentary perks such as parking, company nameplate, filing cabinets, etc.

Implementing these comprehensive and optimized strategies will enable your unit to effectively reach target customers, maximize conversion rates, and significantly increase the occupancy of your commercial spaces/offices.