Facebook Ads, Google Ads, Marketing

Marketing plan for Vietnam market for green card, study abroad, US immigration

1. Market & Competitor Analysis

  1. Market Size & Potential
    • Applications for the Green Card, U.S. study programs, and U.S. immigration from Vietnam grow by 10–15% annually.
    • Most popular in major cities: Hanoi, Ho Chi Minh City, Da Nang, Can Tho.
  2. Key Competitors
    • Established study and immigration consultancies (e.g., VNPC, ANB Vietnam, IDP Education…).
    • Law firms specializing in U.S. immigration and Green Card services.
  3. Strengths – Weaknesses
    • Strengths: Streamlined procedures, high approval rates, U.S.–Vietnam legal experts on staff.
    • Weaknesses: Hard to reach new clients given sensitive information and high costs.

2. Buyer Personas

PersonaKey CharacteristicsMain Needs
Students & New GradsAge 18–25, academically strong, interested in studying abroadScholarships, visa support, cost planning, application guidance
Working ProfessionalsAge 25–40, seeking higher income and new environmentsLong-term residency, employment-based Green Card paths
Investors & EntrepreneursAge 30–55, minimum investment of USD 250,000 (EB‑5); stable businessInvestment-based immigration, family sponsorship

3. Core Message & USP

  • Core Message: “Fuel Your Dreams – Secure Your Future in the U.S.”
  • Unique Selling Propositions:
    1.  95% success rate on applications
    2. End‑to‑end support from preparation through entry
    3. 24/7 advice from U.S.–Vietnam legal specialists

4. Channel Strategy (Omni‑channel)

4.1. Digital Marketing

  1. SEO & Content Marketing
    • Build an in‑depth blog: process guides, interview tips, success stories.
    • Target keywords: “U.S. immigration,” “U.S. Green Card,” “study in the U.S.,” “U.S. visa 2025,” etc.
    • Publish 2–4 posts per month, combine infographics and short explainer videos.
  2. Google Ads & SEM
    • Search campaigns targeting transactional keywords (“affordable U.S. study,” “EB‑5 immigration”).
    • Display remarketing to site visitors.
  3. Facebook & Instagram Ads
    • Target by interests: education, immigration, investment.
    • Run Lead Ads offering a free “U.S. Green Card Handbook” e‑book in exchange for contact info.
  4. LinkedIn Ads
    • Aim at entrepreneurs and professionals: promote EB‑5, L1, H1B‑to‑Green Card packages.

4.2. Offline & Partnerships

  1. Workshops & Seminars
    • Host 1–2 seminars per quarter in Hanoi and HCMC with U.S. immigration experts and alumni testimonials.
    • Livestream each event to reach an online audience.
  2. Education & Immigration Fairs
    • Participate in or co‑host EduFairs and Migration Expos: consulting booths with quick surveys.
    • Offer raffle tickets for free consultation packages.
  3. Strategic Partnerships
    • Collaborate with universities and English centers to refer students.
    • Partner with U.S. lawyers and experts to boost credibility.

4.3. Influencers & KOLs

  • Invite alumni who succeeded in U.S. study/immigration to share their stories on YouTube and TikTok.
  • Engage micro‑influencers to review your services, conduct live Q&As, and interviews.

5. Content Calendar & Posting Schedule

WeekMain ContentFormatChannel
1Overview of the U.S. Green Card processBlog post + videoWebsite, Facebook
2Case study: Student A – from applicant to Green Card in 8 monthsLivestreamYouTube, TikTok
3Webinar: How to prove finances for a U.S. visaZoom webinarEmail, Facebook Ads
4Infographic: Comparison of popular U.S. immigration pathsInfographicWebsite, Instagram

6. Budget & KPIs

  • Estimated Monthly Budget: VND 200–300 million
    • Google Ads: 40%
    • Facebook/IG Ads: 30%
    • Events & Workshops: 20%
    • Content Production & KOLs: 10%
  • Monthly KPIs
    • Leads generated: ≥ 300
    • Conversion rate (lead → consultation): ≥ 15%
    • Website traffic increase: 20%
    • Social engagement (likes, shares, comments) increase: 30%

7. 6‑Month Rollout Timeline

  1. Months 1–2: Build content pillars, optimize website, initial ad testing
  2. Months 3–4: Host first seminar/livestream, expand SEM & display remarketing
  3. Months 5–6: Scale KOL partnerships, analyze performance, optimize budget & messaging

8. Ongoing Evaluation & Optimization

  • Monitoring Tools: Google Analytics, Facebook Insights, CRM
  • Metrics: Cost per lead (CPL), channel‑specific conversion rates, ROI
  • Optimization: Adjust ad targeting, refine audiences, A/B‑test landing pages
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About Admin IdoTsc

Admin IdoTsc of the website of IDO Technology Solutions Co., Ltd. Research on website design, online marketing. Always listening, thinking to understanding.