Number of users and usage time of major social networks Zalo, Tiktok, Youtube, Facebook in Vietnam.

Currently, major social media platforms in Vietnam, such as Zalo, TikTok, YouTube, and Facebook, boast impressive user bases and varying usage patterns:

1. Zalo:
   • As of early 2024, Zalo has around 76 million users, making it the most widely used platform in Vietnam.
   • It is highly popular across all age groups due to its localized features for messaging, calling, and community functions.
2. Facebook:
   • With approximately 72.7 million users in 2024, Facebook remains one of the dominant platforms in Vietnam.
   • While specific average daily usage time is not detailed, it continues to thrive as a key platform for social connections and video consumption.
3. YouTube:
   • Hosting 63 million users in 2023, YouTube reaches over 80% of internet users in Vietnam.
   • It is a favorite for consuming music, movies, and entertainment videos.
4. TikTok:
   • TikTok has around 67.72 million users aged 18 and above as of early 2024. The platform is growing rapidly, particularly among younger demographics, with a focus on short-form video content.
   • The average daily usage time is 54 minutes, making it one of the most engaging platforms.

Overall, Vietnamese users spend significant time on these platforms, with social media apps accounting for about one-fifth of their daily online activity. TikTok and Zalo show remarkable growth, while YouTube and Facebook maintain strong popularity thanks to their diverse content and established presence.