Guide to running google ads for the elevator industry

🔧 STEP 1: DEFINE YOUR OBJECTIVES

• Increase the number of potential leads (calls, form submissions).
• Raise brand awareness in specific local areas.
• Introduce new products/services (e.g., home elevators, machine-room-less elevators, etc.).

📌 STEP 2: KEYWORD RESEARCH

Use tools like Google Keyword Planner to find relevant keywords:

🔍 Sample keywords:

• “home elevator”
• “freight elevator installation”
• “elevator installation in [city/province]”
• “elevator prices 2025”
• “machine-room-less elevator”
• “elevator maintenance”
• “reputable elevator company”

Tip:

• Use long-tail keywords to target more specific customers and reduce costs.
• Exclude irrelevant keywords such as “free download,” “model,” “manual” if they don’t align with your business.

🧩 STEP 3: CHOOSE THE RIGHT CAMPAIGN TYPE

🎯 Google Search Ads (best choice for this industry)

• Ads appear when users search for relevant keywords.
• High intent and conversion potential.

📷 Display Ads

• Show banner ads on websites, news sites, etc., to build brand awareness.
• Effective for reaching people who may not yet have a clear demand.

📹 YouTube Ads

• If you have a product video or project showcase → use YouTube for remarketing or brand introduction.

📝 STEP 4: WRITE AD COPY

Sample for Search Ads:

mathematicaSao chépChỉnh sửaHeadline:
✅ Install Home Elevators | Safe - Aesthetic - Durable
✅ Machine-Room-Less Elevators - Save Space

Description:
✔️ Competitive Pricing - 3-Year Warranty
✔️ Free Consultation - On-Site Survey
☎️ Contact Us Now for a Quote!

Ad Extensions:
- Call Now
- Address
- Quick Links: [Products], [Projects], [Get a Quote]

🌍 STEP 5: SET UP YOUR CAMPAIGN

• Location targeting: focus on cities/provinces where you provide service (e.g., Ho Chi Minh City, Hanoi, Da Nang).
• Budget: start with at least 100,000 VND/day (~$4 USD) to test.
• Ad schedule: run during working hours if you want to receive direct phone calls.

📊 STEP 6: MONITOR & OPTIMIZE

• Install Google Analytics + Google Ads Conversion Tracking.
• Track key metrics:
  • CTR (Click-Through Rate)
  • CPC (Cost Per Click)
  • CVR (Conversion Rate – form fills, calls, etc.)
• Optimize: refine keywords, ad copy, landing pages…

💡 ADVANCED TIPS

• Use a dedicated landing page for ad traffic (avoid linking to your homepage).
• Remarketing to visitors who’ve been to your site but didn’t convert.
• Add a quick quote form to increase conversions.
• Add Zalo/Facebook chat widgets to encourage engagement.