📢 How to Run Google Ads for Calibration and Inspection Equipment Services

Running Google Ads for the calibration and equipment inspection industry is an effective strategy to reach B2B clients who require measurement, inspection, or ISO/TCVN quality compliance services. Below is a step-by-step guide, including optimization strategies tailored for this niche industry:

🔧 1. Understand Your Target Audience

• Target customers: Manufacturers, hospitals, food processing facilities, laboratories, construction companies, schools, factories, etc.
• Their needs: Meet regulatory inspection requirements, obtain ISO certification, ensure equipment maintenance.
• Search intent: Calibration/inspection services for measuring devices, pressure gauges, digital scales, thermometers, spectrometers, etc.

📝 2. Prepare Content & Landing Pages

• Your website or landing page should include:
  • A clear list of services: calibration, inspection, maintenance, certificate issuance.
  • Accreditations: Certified by the Directorate for Standards, Metrology and Quality, ISO/IEC 17025.
  • Case studies and a list of notable clients.
  • Quick contact form and hotline.
  • Mobile responsiveness and fast loading speed.

📊 3. Structure Your Google Ads Campaign

📌 Search Campaigns (Google Search)

Goal: Show ads when users actively search for related services.

Suggested Keywords:

• “calibration service for [equipment type]”
• “equipment inspection services for lab / factory / hospital”
• “ISO 17025 calibration”
• “electronic scale / pressure gauge / thermometer calibration”
• “certified calibration provider”

Tips:

• Use phrase match (“ ”) and exact match ([ ]) to optimize budget.
• Add negative keywords like “free”, “DIY”, “guide”, “used” to avoid irrelevant clicks.

Sample Ad Copy:

Headlines:

• ISO 17025 Calibration Services – Certified & Trusted
• Equipment Inspection That Meets Standards – Fast Results

Descriptions:

• Certified by the General Department of Metrology. Full Certification Provided. Get a Quote Today!

📌 Display Campaigns (Google Display) – Run Remarketing

Goal: Remind visitors who previously visited your site but didn’t convert.

• Install a remarketing pixel on your website.
• Show banners like “Need standard equipment calibration?” to returning visitors.

💰 4. Budget & Bidding Strategy

• Suggested daily budget: Start with 200,000 – 500,000 VND/day (approx. $8–20).
• Bidding strategy: Use Manual CPC or Maximize Conversions (after you have 10–15 conversions).
• Bid more on high-intent keywords (e.g., “calibration service for pressure devices in HCMC”).

📈 5. Tracking and Optimization

• Install Google Analytics and Google Ads Conversion Tracking.
• Monitor metrics:
  • CTR (Click-through rate): >5% is good.
  • Avg. CPC: Typically ranges from 3,000 – 15,000 VND/click (~$0.12–$0.60).
  • Conversion rate (Form submissions, calls).
• A/B test ad copies, keywords, and landing page content.

📌 6. Additional Suggestions

• Google Maps Local Ads if you want to attract clients near your physical location.
• YouTube Ads (6–15 second videos) introducing your calibration capabilities.
• Invest in SEO to reduce long-term ad costs and improve organic visibility.