📢 How to Run Google Ads for the Electronic Device Repair Industry

Running effective Google Ads for electronic device repair services (like phone, laptop, air conditioner, refrigerator repair, etc.) requires a clear strategy to reach the right customers, optimize ad spend, and increase conversion rates. Here’s a step-by-step guide:

🔧 STEP 1: Keyword Research

Goal: Identify what potential customers are searching for.

Tools:

• Google Keyword Planner (in Google Ads)
• Ubersuggest, Ahrefs, SEMrush (if available)

Keyword Suggestions:

• High-intent keywords:
  • “phone repair [city name]”
  • “cheap iPhone screen replacement”
  • “same-day laptop repair”
  • “fridge repair at home district X”
• Negative keywords (to exclude irrelevant searches):
  • free, repair tutorials, used items, etc.

🎯 STEP 2: Define Campaign Goal and Type

Choose the right campaign type based on your objective:

Pro tip:
If you’re a local repair shop, start with a Search Campaign using Call Extensions and Location Extensions.

🛠 STEP 3: Create Google Ads Account & Campaign Setup

1. Visit https://ads.google.com
2. Log in with your Google account
3. Choose your campaign objective
4. Configure campaign settings:
   • Daily budget (start with $5–$15/day)
   • Geographic targeting: target only serviceable areas
   • Ad schedule: run ads during business hours
   • Language: Vietnamese or English, depending on your market

✍️ STEP 4: Write Compelling Ad Copy

Headlines:

• “Trusted iPhone Repair in [City]”
• “Same-Day Laptop Repair – 6-Month Warranty”
• “Home AC Repair – Call Now for Fast Service”

Descriptions:

• “Expert technicians, genuine parts, transparent pricing. Call for a free consultation!”

Use Ad Extensions:

• Call Extension (click-to-call)
• Location Extension (show address/map)
• Sitelinks (e.g., “Price List,” “Contact Us,” “Featured Services”)

💡 STEP 5: Optimize Your Landing Page

• If you have a website: make sure it loads fast and is mobile-friendly
• If not: use Google Business Profile with a clickable phone number
• Must-have elements:
  • Call button
  • Service booking form
  • Clear pricing and service info

📈 STEP 6: Track – Measure – Optimize

• Set up Google Analytics and Google Tag Manager
• Track:
  • Number of calls
  • Clicks and impressions
  • Conversion rate
• Optimize by:
  • Pausing non-performing keywords
  • Adding negative keywords
  • A/B testing different ad copies

✅ STEP 7: Run Remarketing Ads (Optional)

If you have budget, install a remarketing tag to show ads to people who visited your site but didn’t convert.

💵 RECOMMENDED STARTING BUDGET

• Small/local shop: ~$100–200/month
• Larger/multi-location shop: ~$400–700/month

Want Help?

I can help you with:

• Sample Google Ads text for specific services
• Keyword group structure
• Free landing page suggestions if you don’t have a website

Let me know your specific service (e.g. phone repair, AC repair, laptop repair), and I’ll create a detailed example for you.